About Social Media Strategy

The Social Media Strategy Microcredential provides you with the knowledge and techniques to design impactful social media campaigns. You’ll learn to analyze trends, create engaging content, and connect with audiences in meaningful ways. This microcredential prepares you to lead and adapt social media strategies that align with your brand’s goals and deliver measurable success.

Key lessons in this self-paced program:
• Defining social media objectives
• Creating content tailored for each platform
• Building and managing online communities
• Measuring and optimizing campaign performance

Earn this microcredential to showcase your expertise in social media strategy and enhance your professional profile in digital marketing.

Details

This microcredential is divided into five modules, covering topics from understanding social media algorithms to creating platform-specific content and analyzing campaign results. At the end of each module, you’ll complete a four-question assessment to reinforce your learning

Evaluation Method:
• Total questions: 20
• Passing score: 70%
• Requirements: Answer at least 14 questions correctly to earn your microcredential
• Certification: Digital badge and certificate upon completion

Who is it for?

Perfect for marketing professionals, content creators, entrepreneurs, and anyone looking to enhance their impact on social media. This microcredential is ideal for those who want to leverage social media for brand growth and audience engagement.