No previous experience in marketing or product management is necessary. The micro-credential covers concepts from a foundational level and advances to more complex topics, making it suitable for beginners and those looking to deepen their knowledge in these areas.

he concepts and tools covered in the course can be applied across various work areas. You’ll enhance decision-making related to the product lifecycle, adjust pricing policies, analyze customer behavior, and optimize the purchasing process. All of this will contribute to greater market acceptance and better product performance.

Absolutely. Product Marketing and Product Management principles apply across various industries — from technology and consumer goods to financial services and automotive. This micro-credential equips you with versatile skills useful in any product development and marketing context.

This micro-credential is ideal if you want to learn how to position products in the market, set strategic prices, and maximize a product’s success. The content is practical and designed to be applied in the workplace, so you’ll find great value whether you work directly in marketing or product management or are looking to develop additional skills.

Yes, the course is designed to
be flexible and accessible from any device, including mobile phones and tablets. This allows
you to study whenever and wherever you prefer, making it easy to learn on the go.