About Content Marketing

The Content Marketing micro-credential provides you with the essential tools to design, execute, and optimize a content strategy that drives brand growth. You’ll learn to create relevant content, attract your ideal audience, and deliver value across multiple platforms. This micro-credential prepares you to effectively connect with your audience and build long- term relationships.

Key Lessons in this Self-Paced Course:
• Developing content strategies
• Creating relevant and valuable content
• Distributing content across digital platforms
• Analyzing and optimizing results

With this micro-credential, you’ll strengthen your professional profile in content marketing and enhance your ability to impact your brand’s audience.

Details

The micro-credential is divided into five modules, covering everything from content strategy creation to distribution and optimization across social media and other digital channels. At the end of each module, you’ll complete a 4-question assessment to apply the knowledge you’ve gained

Assessment Method:
• Total questions: 20
• Passing score: 70%
• Requirements: Answer at least 14 questions correctly to earn your microcredential
• Certification: Digital badge and certificate upon completion

Who is it for?

Ideal for marketing professionals, content creators, entrepreneurs, and anyone interested in developing the ability to create strategic and effective content. This micro-credential is perfect for those who want to stand out in the digital marketing world and build a genuine connection with their audience.